There's a new breed of consumer these days and they want to see the beef!  

They can sniff out hype and empty promises, they've heard it all before AND they know the only magic pill  is Viagra!

What does this mean to you?  It means you've got to look, act and be on top of your game.  Your prospects and clients know that you are competing for their dollars and if anything is out of sync,  i.e. suit, hair, style,   they will turn away and go to the next guy.

Show them the beef, don't rely on your sales presentation to do the selling for you. Look successful at what you do, and show them who they are working with!